Uncommonology® Legal
Privacy Policy
Uncommonology® respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what information we collect, why we use it, how it is protected, and the rights available to you when you use uncommonology.co.uk, create an account, enrol in a course, make a purchase, subscribe to communications or contact us.
Last updated: 21 July 2026

Information We Collect
Information you provide and records created when you use the platform.
When you register, enrol, purchase a course, subscribe or contact us, we may ask you to provide:
- your name;
- your email address.
We do not intentionally ask for your postal address, telephone number or other contact details unless they are required for a particular service and clearly requested at the time.
Our website may also automatically create or record:
- your WordPress or learner account;
- an internal user identification number;
- your encrypted account password;
- course enrolment records;
- lesson and course progress;
- assessment or reflection submissions;
- course completion and certificate records;
- order numbers;
- products or courses purchased;
- order dates, values and payment status;
- refund or cancellation records;
- payment method and transaction reference;
- IP address, browser type, device information and security logs;
- essential cookies required for login, account access, baskets and checkout.
WooCommerce provides controls for customer accounts,
order information and personal-data retention, while
Tutor LMS records enrolment and course-completion activity.
How We Use Your Information
Why personal information is processed by Uncommonology®.
We use your information to:
- create and administer your account;
- enrol you in courses;
- provide access to purchased or free learning content;
- process and record orders;
- confirm payments, refunds and cancellations;
- record your learning progress;
- process assignments or reflections;
- issue and maintain completion certificates;
- respond to questions and support requests;
- send essential account, order, course and security messages;
- send newsletters or promotional messages where you have agreed to receive them;
- secure, maintain and improve the website;
- detect misuse, fraud or technical problems;
- comply with legal, tax, accounting and regulatory obligations.
We do not sell your personal information.
Our Lawful Bases
The legal grounds on which we process personal information.
We process personal information under one or more of the following lawful bases.
Contract
We use information where it is necessary to provide an account, course, purchase, certificate or service that you have requested.
Consent
We rely on consent for optional newsletters, promotional communications and any non-essential cookies that require consent.
You may withdraw your consent at any time.
Legal obligation
We may retain or disclose information where required to meet legal, tax, accounting or regulatory obligations.
Legitimate interests
We may process limited information where reasonably necessary to operate, secure, maintain and improve Uncommonology®, provided that our interests do not
override your rights.
UK privacy information must explain the purposes of processing and the lawful basis relied upon.
Payments and WooCommerce
How purchases and payment information are handled.
Purchases are managed through WooCommerce and processed by a third-party payment provider.
Uncommonology® does not receive or store your complete payment-card or bank-account details.
The payment provider may collect the information required to authorise and process your payment under its own privacy policy and security arrangements.
We may retain limited payment and transaction information, including:
- the amount paid;
- the course or product purchased;
- the payment method;
- payment status;
- transaction or payment reference;
- refund information;
- the date of the transaction.
Information submitted through a WooCommerce payment gateway is shared with the relevant payment provider rather than with WooCommerce.com itself.
Accounts, Courses and Certificates
Records used to provide and maintain your learning experience.
When you create an account or enrol in a course, we maintain information necessary to provide the learning service.
This may include:
- your account details;
- courses in which you are enrolled;
- lessons completed;
- course progress;
- assessment or reflection submissions;
- completion dates;
- certificates issued;
- certificate identification or verification references.
These records allow you to continue your course, access your learner dashboard and retrieve evidence of completion.
Deleting an account may affect access to courses, progress records and certificates. Certain order or transaction information may still need to be retained for legal or accounting purposes.
Cookies and Technical Information
Cookies, security records and technical information generated by the website.
The website uses essential cookies and related technologies to support functions such as:
- account login;
- learner sessions;
- course access;
- shopping baskets;
- checkout;
- website security;
- user preferences.
The website, hosting provider and security systems may also record limited technical information, including:
- IP address;
- browser and device type;
- operating system;
- pages requested;
- login attempts;
- date and time of access;
- referring website;
- diagnostic and security information.
Non-essential analytics or marketing cookies will only be used in accordance with your cookie choices where consentis required.
Further details are provided in the Uncommonology® Cookie Policy.
Email Communications
Essential service emails and optional promotional communications.
We may use your email address to send essential communications relating to:
- your account;
- course enrolment;
- purchases;
- payment confirmations;
- course access;
- certificates;
- security or service changes;
- support enquiries.
These operational messages are necessary to provide the service and cannot always be disabled while your account or order remains active.
We will only send optional newsletters or promotional emails where we have an appropriate lawful basis, normally your consent.
You can unsubscribe from promotional emails at any time by using the unsubscribe link in the message or contacting us.
Unsubscribing from promotional emails will not prevent essential account, order, course or security messages.
Sharing Your Information
When limited information may be shared with service providers.
We do not sell or rent your personal information.
We may share limited information with trusted service providers where necessary to operate Uncommonology®,
including:
- website and database hosting providers;
- WordPress, WooCommerce and Tutor LMS services;
- payment processors;
- email-delivery providers;
- security, backup and technical-support services;
- professional advisers where necessary;
- legal or regulatory authorities where required by law.
These organisations should only receive information necessary to perform their role and will process it under their own contractual and legal obligations.
International Data Transfers
Safeguards used when information is processed outside the United Kingdom.
Some service providers may process information outside the United Kingdom.
Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate legal safeguards are in place, where required.
These safeguards may include:
- a UK adequacy decision;
- approved contractual protections;
- another legally recognised transfer mechanism.
How Long We Keep Information
How retention periods are determined.
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.
Retention periods may differ according to the type of information.
We may retain:
- account information while the account remains active;
- course-progress and certificate records while needed to provide learner access and completion evidence;
- order and transaction information for the period required by tax, accounting and legal obligations;
- support correspondence while necessary to resolve the enquiry;
- newsletter information until you unsubscribe or withdraw consent;
- technical and security logs for a limited period appropriate to security and maintenance.
WooCommerce includes settings for retaining, anonymising and removing personal information from customer orders.
When information is no longer required, it will be deleted, anonymised or securely retained only where continued retention is legally necessary.
Your Data-Protection Rights
The rights that may be available to you under UK data-protection law.
Depending on the circumstances, you may have the right to:
- be informed about how your personal information is used;
- request access to the personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to delete your information;
- ask us to restrict how your information is processed;
- object to certain processing;
- receive certain information in a portable format;
- withdraw consent where processing relies on consent;
- complain about how your information has been handled.
Some rights are subject to legal conditions and exemptions. For example, we may need to retain certain order records despite an account-deletion request where the information is required for accounting or legal purposes.
The ICO requires privacy information to explain retention, sharing, lawful bases, individual rights and how people can complain.
To exercise your rights, contact: admin@uncommonology.co.uk
We may need to confirm your identity before providing or changing personal information.
Security
Measures used to protect personal information.
We use reasonable technical and organisational measures designed to protect personal information from:
- unauthorised access;
- accidental loss;
- misuse;
- alteration;
- disclosure;
- destruction.
These measures may include access controls, encrypted connections, software updates, backups, security monitoring and restricted administrative access.
No website or electronic-storage system can be guaranteed to be completely secure.
Children
Age requirements for accounts and purchases.
Users must be at least 16 years old to create an account or make a purchase independently.
Anyone under 16 must have the permission and appropriate involvement of a parent or legal guardian.
Uncommonology® does not knowingly collect personal information from children below the permitted age without appropriate authorisation.
Third-Party Websites
External websites operate under their own policies and controls.
The website may contain links to external websites, platforms or services.
Those organisations operate under their own privacy policies and are responsible for their own processing of personal information.
Uncommonology® is not responsible for the privacy practices, security or content of external websites.
Changes to This Policy
When and why this Privacy Policy may be updated.
We may update this Privacy Policy when:
- the website or learning platform changes;
- new services are introduced;
- service providers change;
- legal or regulatory requirements change;
- our information-handling practices change.
The current version will be published on this page with an updated revision date.
Contact and Complaints
How to contact the data controller or raise a concern.
Uncommonology® is operated by Adrian Adams, trading as Uncommonology®.
For the purposes of UK data-protection law, Adrian Adams is the data controller responsible for the personal information described in this Privacy Policy.
Questions, requests or concerns about this Privacy Policy or the use of your personal information should be sent to: admin@uncommonology.co.uk
You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection.
Privacy questions?
For questions about this policy, the information we hold, or your data-protection rights, contact: admin@uncommonology.co.uk